http://www.wired.com/epicenter/2010/04/facebook-becomes-web/
Columnist for Wired.com's "Epicenter" blog, Ryan Singel aptly titles his article in reference to the continuing onslaught of Facebook's domination of the online, social world sphere. Facebook CEO and co-creator Mark Zuckerberg recently released a set of new Facebook policies that caused a stir throughout the online community as it included the forfeiture of intellectual propeties of user-generated content.
However, Singel's focus lies on the new stance Facebook is taking in its efforts of establishing itself as the center of all its user's interactions with the online world. Much like the way culture mediates our view of the world, Facebook is trying to mediate our view of the internet. They are translating the Like/Dislike function to nearly every website you visit (starting with popular hot spots like Pandora) so that for just about everywhere you go on the internet. Whether you "like" it or not, Facebook will know where you have been and will eventually try to alter your experience so that sites are "customized" as you load the page (ex: you visit Pandora and it loads up songs based off songs you've "liked" through Facebook).
For some, this means unifying all there favorite parts of going online into their favorite location. For others, Singel's words echo a disturbing sentiment, "The question is whether you are actually using Facebook to keep in touch with your friends and family–or whether Facebook is just using you."
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