Tuesday, April 27, 2010

Transition from Web Browser to Social Browser

http://techcrunch.com/2009/08/14/the-rockmelt-mystery-is-it-just-a-facebook-browser-or-will-it-break-the-mold/

Here's an article about a new web browser in the making called RockMelt. The support from Marc Andreessen, co-founder of Netscape, is creating a stir about this new browser. The article mainly talks about the browser's Facebook incorporation. As we have mentioned in class, culture is not static-- it is constantly changing. In this instance, the role of a web browser is being altered and expanded upon with its focus on the social aspect of the web. With the development of multiple websites that are meant to connect people, it seems only natural that new web browsers are also evolving to match this change. The article also mentions other browsers like Flock, which calls itself the social browser, and Firefox add-ons that allow Facebook interaction that have already attempted to bridge the gap between web browsing and social interaction. Nevertheless, Rockmelt is currently in stealth mode so its level of innovation and its effect on the browser will be interesting to see.

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