"We'll Enjoy Some Family Time."

When I saw this Sprint Commercial, I thought how cyberspace is redefining relationships in real life. In this case, it redefines what family quality time is and how this absorption into technology is being accepted into many families.

This video ties into how technology is gaining control of the family household. Unlike the Ham radio, the improvements of Wi-fi is not tolerated, but accepted into family life. Instead of being given a designated space in the household, Wi-fi is welcomed as it is. The convenience and efficiency this technology brings override family values. It allows family members to focus on their self, rather than the family to function as a unit. Technology furthers this independence and lack of intimacy. Soon, it becomes a norm, where simply occupying the same physical space will be the necessary family time shared between its members. The dependence is then shifted onto technology which may be the defining factor of relationships in actuality.

Technology gains a higher position in this power dynamic. It is a force to reckon with as it shifts its influence to these concrete, inherent relationships of family. The facilitation of information, entertainment, and communication is highly valued in society, as people passively accept its detraction on intimacy in relationships.

This example affirms how technology is constantly expanding and beginning to outweigh the values and fundamentals of relationships in varying contexts.