How Video Games Hook you-- and keep you hooked.

This first article is titled, "5 creepy ways video games are getting you addicted" and details how video games are employing psychological techniques in order to hook gamers, and keep them hooked, most notably using techniques pioneered by B.F. Skinner-- that's right, the rat guy.

http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted_p1.html

Within this article is embedded a second article, one that details the psychological techniques used as well as a description of the results.

http://www.gamasutra.com/view/feature/3085/behavioral_game_design.php?page=1

Together, they form an interesting, and aptly named, "creepy" way of looking at games, particularly MMORPGS. We've talked about WoW a good bit, and the visiting professor (who plays WoW) may find this reading interesting.

--Chris Kwak
ID: 23742290